Imagine being the secret admirer and the best friend of each of your members – all at once. That type of bond can turn a fleeting member connection into a meaningful, lasting relationship. But let’s face it, as much as you’d like them to, your members probably don’t see your credit union in the same light. The harsh reality is, they’re just not that into you. Many of your members are a swift swipe away from choosing another financial partner. With member loyalty hanging by a thread, you have the power to strengthen or sever relationships. The good news is you can solidify these wavering bonds. Enter CRM – a tool that promises to not just fortify relationships and retain members, but also to chart a growth trajectory for your credit union. The challenges include overcoming common misinterpretations of what a CRM should deliver and dodging pitfalls in its implementation. Yes, it’s daunting that 69% of digital transformations fall short, according to McKinsey. But the potential rewards of a well-implemented CRM are too compelling to ignore. So, let’s explore the secret sauce of successful CRM implementation together. It’s time to transform how you succeed with CRM.