
Real-Time Payments and Fraud: How Financial Institutions Can Go From Defense to Offense
Learn how credit unions and banks can proactively combat fraud in real-time payments with advanced security measures while maintaining regulatory compliance.
Learn how credit unions and banks can proactively combat fraud in real-time payments with advanced security measures while maintaining regulatory compliance.
Traditional CRM systems are failing financial institutions, creating more problems than they solve. Banking executives consistently report frustration with systems that weren\’t designed for their industry\’s unique needs. This comprehensive analysis reveals the top ten CRM challenges banks and credit unions face, from complex interfaces that drive low adoption rates to hidden costs that drain resources. Discover how leading institutions are transforming their approach with banking-specific technology.
Many community banks and credit unions still operate with legacy systems and antiquated processes that can no longer keep pace with today’s demanding consumers and fast-paced environment.
Combined with the right strategy and process, a CRM enables banks and credit unions to connect the dots throughout the entire customer lifecycle. With these insights, banks and credit unions can customize messaging, continually recommend the next best product for the individual, and foster long-term loyalty.
A CRM is a valuable tool that enables banks and credit unions to break down silos and offer a full view of the customer or member across the entire organization and all channels. This can help banks and credit unions improve relationships, grow accounts, increase loyalty, and enhance the overall experience.
Saving money for a rainy day isn’t easy for the average household. A PSCU survey found that 60% of Americans struggle financially and a full third live paycheck-to-paycheck. To top that off, Bankrate discovered that 56% of U.S. households cannot cover a $1,000 unexpected bill. Can you identify at-risk members and help them before they get into financial trouble? Proactive collections can make a big difference in your bottom line and your members’ lives.
Today, CRMs are everywhere. They might not stave off an end-of-the-world catastrophe, but they can be used to help your credit union grow and avoid being merged in the process. Just be warned. There’s a big difference between a CRM built for managing sales and marketing versus a true credit union CRM. You need a CRM that does more than store contact information as well as a member’s product and service mix. You need one that helps you avoid a business meltdown and sets you up for success in 2023 and beyond.
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